1. What does positive interest in a business idea usually represent?
2. Which question usually produces stronger customer evidence?
3. What is the first rung of the Evidence Ladder?
4. A local factory cannot obtain a replacement part quickly. What should a founder investigate first?
5. A customer shares specifications and agrees to a follow-up meeting but has not paid. Which type of evidence is this?
6. One customer pays for a pilot. What is the safest conclusion?
7. Friends and relatives strongly support an idea. What should the founder do next?
8. One programme uses 10-plus discovery activities, while another requires 100 interviews. What is the best interpretation?
9. Validation evidence is strong only among one narrow customer segment. What is the most responsible next step?
10. Why may a salaried professional continue working while validating a business idea?
