1. What should a preschool owner do before increasing promotion?
2. Which sequence matches the five-stage diagnostic used in this framework?
A. Awareness, Enquiry, Visit, Trust, Follow-up
B. Marketing, Sales, Finance, Referral, Profit
C. Enquiry, Discount, Visit, Admission, Review
D. Awareness, Referral, Finance, Trust, Growth
None
3. How is Referral treated in this framework?
4. Enquiries are arriving, but few visits are scheduled. What should the owner investigate?
5. Visits occur, but admissions remain low. Which action is most appropriate?
6. Which field belongs in the minimum admissions tracker?
7. Why should an owner change only one major variable during a test?
8. Why should the school avoid treating the 40 → 20 → 12 → 4 example as a benchmark?
9. Which situation is an Offer Mismatch rather than Process Friction?
10. What can public research not determine by itself?
